You have an
awesome product?

You have an awesome product?

How it works

Brand Analysis

A complete brand DNA analysis is the most important part of any marketing campaign. We do a thorough brand analysis which includes a complete understanding of your product, objective/goal and target audience.

Based on your target audience, we move to the second step and identify the key influencers who can reach the specified audience. These are the influencers who will advocate your brand/product and create stories about the same.

Our expert team of creative content writers and designers will design a creative campaign tailoring your brand and product. The same is briefed to the selected key influencers. He/she then take part in the campaigns and create their own content which then will be posted on their Social Media channels, thus reaching out to a wider audience.

The success of any campaign is determined only when it is measured. At the end of every campaign, our team provides you with a complete report on all the engagement metrics. These reports can help us benchmark the performance and plan the next campaigns accordingly.

We Activate Social Media
For Good USe

We Activate Social Media For Good USe

Social Media has become the fastest medium to get your message reach across a larger audience. This is probably the most effective medium to raise funds and awareness.

Did you know? Social Media helped us raise 25 Lakhs for #ChennaiRains with the help of Social Media users.

Join us to see how Digital Influencer platform infuses Influencer Social Responsibility.

Learn more

Case Studies

Amrutanjan

Objective:

Reposition Amrutanjan's brand with "Pure Healthy Essence" as it's corporates promise to consumers and register the name "Relief" on people's mind.

Strategy:

Technically developed an app that allowed people to learn about the products and select three product and put it into their wish list along with answering three simple questions. Few key influencers were approached to test and play the contest and talk about the same on their Social Media channels. This helped us reach thousands of people in a short span.

Results:

2,000+ Participants.
2,00,000+ Combined Reach.
50 Winners.

Customized Mug Gifting by Cashkaro.com, 2013

Objective:

To identify Twitter influencers and invite them to exclusively experience Cashkaro by dispatching Cashkaro vouchers.

Strategy:

A debutant cash back referral site for online shoppers, Cashkaro.com employed a novel way to build influencer relationship. We began by identifying the 100 most influential tweeters in Chennai and gifted a customized mug by engraving the influencer’s twitter handle with Cashkaro’s branding emblazoned on it. The influencers later actively shared the gesture on their blogs, Facebook and Twitter platforms immediately giving a boost to brand Cashkaro.

Results:

Reached out to 100+ influencers.
5,00,000+ Combined Reach.

Bloggers contest by Cashkaro, 2014

Objective:

To create strong backlinks for Cashkaro’s website, a review and an experience of shopping by the bloggers.

Strategy:

A contest cum influencer campaign, bloggers (with atleast a year of continuous blogging experience) were invited to shop through Cashkaro.com and blog about their experience, thereby writing why shopping through Cashkaro.com is beneficial to shopaholics. We received over 200 entries, thereby giving us strong backlinks to Cashkaro’s website, thus providing an able SEO strategy both for the brand and for us.

Results:

100+ Entries.
4,00,000+ Combined Blog Hits.
90+ Backlinks Received.

Urban Tree Bloggers Meet, 2015

Objective:

To invite The Chennai bloggers to experience Urban Tree and speak about the brand on their blogs and provide backlinks. An opportunity for bloggers to connect and network with each other and honour them with the Urban Chennai Bloggers Award.

Strategy:

50+ bloggers from Chennai were invited to be a part of an exclusive bloggers meet-up in Chennai by a leading real estate co, Urban Tree Infrastructures. The bloggers were treated to a day of celebration, networking and winning awards. 3 Best Bloggers and 2 Best Urban Chennai Blog were awarded to the esteemed bloggers. When the meet was shared on blogs and Social Media platforms, the bloggers were required to provide a backlink to Urban Tree website, thus building a two way beneficiary.

Results:

50 Participants.
2,00,000+ Combined Reach.
40+ Backlinks Received.

Kay Fashions

Objective:

To invite the top influential women of Kay Fashion’s Social Media community to undergo a saree draping workshop from a top stylist from Chennai at the store’s venue.

Strategy:

100+ influential women of the Kay Fashion’s Social Media community were invited for an exclusive saree draping workshop conducted by a top model and stylist in Chennai. The ladies were taught more than 10 unique styles of saree draping. The event was a much talked about on all the Social Media channels.

Footfalls:

30+ visitors resulting in 40-50 footfalls.
20% increase in sales.

Interested in collaborating with us?

Clients

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