Case Study

Urban Tree Blogger Meet

Urban Tree Blogger Meet, 2015

50+ bloggers from Chennai were invited to be a part of an exclusive bloggers meet-up in Chennai by a leading real estate co, Urban Tree Infrastructures. The bloggers were treated to a day of celebration, networking and winning awards. 3 Best Bloggers and 2 Best Urban Chennai Blog were awarded to the esteemed bloggers. When the meet was shared on blogs and Social Media platforms, the bloggers were required to provide a backlink to Urban Tree website, thus building a two way beneficiary.

Customized Mug Gifting by Cashkaro, 2013

A debutant cashback referral site for online shoppers, Cashkaro.com employed a novel way to build influencer relationship. We began by identifying the 100 most influential tweeters in Chennai and gifted a customized mug by engraving the influencer’s twitter handle with Cashkaro’s branding emblazoned on it. The influencers later actively shared the gesture on their blogs, Facebook and Twitter platforms immediately giving a boost to brand Cashkaro.

Bloggers contest by Cashkaro, 2014

Bloggers contest by Cashkaro, 2014

A contest cum influencer campaign, bloggers (with atleast a year of continuous blogging experience) were invited to shop through Cashkaro.com and blog about their experience, thereby writing why shopping through Cashkaro.com is beneficial to shopaholics. We received over 200 entries, thereby giving us strong backlinks to Cashkaro’s website and providing an able SEO strategy both for the brand and for us.

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